.gr, .com.gr, .gr.com, .eu - Which TLD Should a Greek Business Choose?

If you run a Greek business and you are choosing a domain, four TLDs are realistically on your shortlist: .gr, .com.gr, .gr.com, and .eu. Each sends a different trust signal, has different registration rules, and trades at a different price point. This is what you need to know to pick the right one, and to decide which of the others, if any, to grab as defensive redirects.

.gr, the default for Greek businesses

Greece's country-code TLD. Run by ICS-FORTH on behalf of EETT (the Hellenic Telecommunications and Post Commission). Registration is open to anyone, no Greek residency or business requirement.

Trust signal: highest for a Greek audience. A .gr immediately communicates "Greek business, intended for Greek customers." It is what your visitor expects when they search for you in Greek or hear it on Greek radio.

Price: .gr names register and renew in two-year periods, a standard .gr costs low double digits (euros) per period. Premium names traded on the secondary market range from a few hundred to low five figures.

SEO: Google treats .gr as a strong geographic signal for Greek-language searches. If your audience is Greek, .gr is the default answer.

When to use: always, as your primary domain, if you serve the Greek market.

.com.gr, second-level Greek TLD

Also managed under the .gr namespace, with the same registry. Originally intended to distinguish commercial entities from other registrants, .com.gr today is essentially a parallel naming layer, useful when the .gr you want is taken and the .com.gr equivalent is free.

Trust signal: good but not as immediate as .gr. Greek customers recognise it; foreign customers may not.

Price: similar to .gr at registration.

SEO: similar geographic targeting to .gr for Greek searches.

When to use: as a fallback when the .gr is unavailable, or as a defensive registration alongside your .gr (to keep someone else from using a confusingly similar name).

.gr.com, the international wrapper

This is not a Greek-run TLD; it is a third-level convention on the international .com namespace, operated by CentralNic. From a registry perspective, it behaves like a regular .com.

Trust signal: mixed. Reads as "Greek-flavoured international", useful for businesses targeting Greeks abroad, the diaspora, or international visitors interested in Greece. Less appropriate as a primary domain for a purely domestic business.

Price: higher than .gr, comparable to a regular .com (low to mid double digits per year).

SEO: .gr.com is not a country TLD in its own right; it is a subdomain service operated on the gr.com domain. Do not count on search engines treating it like a real Greek TLD.

When to use: diaspora-targeted businesses, English-language tourism portals, or as a defensive registration to prevent confusion.

.eu - European-wide identity

The European Union's TLD, available to any individual or business with an EU/EEA address. Run by EURid under contract with the European Commission.

Trust signal: strong for businesses positioning themselves as European rather than narrowly Greek. Good for B2B operations selling across EU markets, or for businesses operating in multiple European countries.

Price: similar to .com.

SEO: Google treats .eu as a multi-country signal for EU-language searches, but not specifically Greek. If your audience is primarily Greek, .eu is a weaker geo-signal than .gr.

When to use: as your primary domain if your business audience is pan-European, or as a defensive registration to protect your brand across the EU.

A practical strategy for Greek businesses

For a Greek business serving Greek customers, the standard playbook is:

1. Register .gr first. Your primary domain, business cards, invoices, SEO target.
2. Register .com if available and affordable. Protection against confusion and a future-proof option if you ever expand internationally.
3. Register .com.gr as a redirect to your .gr. Stops a competitor from picking up the variation.
4. Consider .eu if you sell into other EU markets, or as a defensive registration.
5. .gr.com is usually optional, register only if you specifically target the Greek diaspora or international tourism audiences.

The full bundle costs less than €100 per year for most names. Compared with the cost of a competitor capturing customers who typed a similar variation, it pays for itself the first time it stops a confusion.

Search availability at kapaweb across all four TLDs in one query, see at a glance which are free for your name and which need a backorder.